LET’S CREATE YOUR BRAND’S VISUAL APPROACH.

How your brand represents itself visually is key to building brand awareness, recognition and trust in the market. For us to create your Visual Approach to the highest standard, please take the time to fill out our comprehensive Briefing Form below.

This deep work includes 1 day of investigation and discovery, 2 days of development and 1 day to make changes. You will have 1 change request round available to make it perfect.

The Briefing Form should take no more than 30 minutes to complete but please don’t hold back, the more information and detail we have the better! Once we have received your brief, your first Visual Approach document will be in your inbox within 8 working days.

Section 1: Company Overview

Business Name

Contact Person

First Name

Last Name

Position

Phone

(###)

###

####

Please give us a brief overview of your business

Mission, Vision, Values, Background Industry/Sector Key Products/Services

Section 2: Project Details

What are your primary goals for developing a visual approach for your brand?

Do you have existing visual elements or guidelines for your brand?

Yes/No

If yes, please describe the current elements

If applicable

How would you like your brand to be perceived in the market?

Please provide key differentiators from competitors

Please give us a brief overview of your Primary Target Audience

Age, gender, location, interests, etc.

Please give us a brief overview of your Secondary Target Audience

(if applicable)

Section 3: Visual Elements

How would you describe your desired visual style?

i.e.modern, classic, minimalist, bold, etc.

Are there any specific colours you want to include or avoid in your visual approach?

Please provide colour values but clearly label which you like or dislike

Do you have any preferences for typefaces

i.e. serif, sans-serif, script, display, etc.

What is your preferred style of imagery?

i.e. photography, illustrations, icons, graphics etc.

Are there any specific visual elements you would like to include or avoid?

Please detail

Do you have any specific graphic elements you want to incorporate?

I.e. shapes, patterns, textures etc.

Section 4: Application and Consistency

Where will your visual approach be applied?

i.e. website, social media, emails, print materials, packaging etc.

On a scale of 1 - 10, how important is visual consistency across different communication channels and materials?

1 being not important at all, 10 being of the highest importance

Do you have any specific instructions or guidelines for maintaining your visual approach?

Section 5: Approval Process

Who will be involved in the Approval Process?

Please provide full names, titles and email addresses

What is your preferred method of communication for updates and approvals?

Email, call, zoom etc

Please provide any additional information that you feel will be helpful to us.